7 March 2025 – ITB Berlin, Germany – Armenia has been honored with the Destination of the Year for Adventure Tourism award at the prestigious PATWA International Travel Awards 2025, held on 5 March 2025 during ITB Berlin, one of the world’s foremost travel trade exhibitions. This accolade underscores Armenia’s burgeoning status as a premier destination for adventure enthusiasts globally.
Armenia, located in the South Caucasus, Southeast Asia, is a destination that offers a variety of adventure activities alongside a rich cultural and historical backdrop. The country’s diverse landscapes, including mountains, valleys, and lakes, provide a solid foundation for outdoor exploration.
Trekking and Hiking: Armenia’s trails are perfect for those who enjoy hiking through rugged terrain. The country is home to mountains like Mount Ararat and areas such as the Debed Canyon, which offer routes of varying difficulty. Beginners can opt for easier paths, while more experienced hikers can tackle challenging mountain routes. Along the way, hikers can visit remote villages and ancient sites, adding a cultural dimension to the physical journey.
Rock Climbing and Paragliding: Armenia’s diverse rock formations provide good opportunities for rock climbing, with areas suitable for both beginners and seasoned climbers. If you’re looking for a different kind of thrill, paragliding in Armenia offers sweeping views of places like Lake Sevan and the Vayots Dzor region. The landscape from above is striking, with mountains, rivers, and forests spread out below. Both activities give travelers a chance to experience Armenia from a new perspective.
Aside from outdoor adventures, Armenia offers cultural exploration through its ancient monasteries, historical landmarks, and local markets. You can visit UNESCO-listed sites or discover traditional Armenian craftwork in the markets. The combination of physical activities and cultural experiences makes Armenia a well-rounded destination for travelers looking to explore both nature and history.
Official Statement
Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia, expressed immense pride in receiving the award:
“This recognition is a testament to Armenia’s natural beauty, diverse adventure tourism offerings, and the dedication of our tourism sector. We invite travelers from around the world to explore Armenia’s stunning landscapes and experience the thrill of adventure in a land rich with history and hospitality.”
Armenia’s Commitment to Sustainable Tourism
Armenia remains dedicated to promoting sustainable and responsible adventure tourism. Ongoing investments focus on eco-friendly infrastructure, developing diverse adventure experiences, capacity building, and engaging local communities. These efforts aim to preserve the country’s natural treasures for future generations while providing enriching experiences for visitors.
About the PATWA International Travel Awards
The Pacific Area Travel Writers Association (PATWA), established in 1999, honors excellence in tourism, hospitality, and sustainable travel initiatives. The PATWA International Travel Awards are among the most esteemed recognitions in the global travel industry, celebrating achievements in various sectors, including destinations, brands, and individuals.
