… and we are absolutely in love with this sophisticated monster! Quench your thirst for knowledge, beauty and fun with underground festivals, incredible performances, contemporary theater in majestic places and engaging public art.
Year: 1999 Client: Guiness Agency: Abbott Mead Vickers BBDO, London The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred around a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went…